A brand new running club in Southern Oregon needed one thing. Character. How do you grow a running group? How do you get people excited about a difficult activity? How do you build something that people want to be a part of? You do it through brand building. Miles, the cute runner in the logo became more than a logo. He turned into a symbol of the run club’s spirit. His energy made him relatable and exciting to runners of all levels, helping people feel connected to the club from the start.